Data Collection Webinar Recap 

This webinar, presented by the Michigan Farmers Market Association, introduced participants to the Data Collection Toolkit and explored how farmers markets can use data to better understand their impact. It covered the differences between beginner and advanced metrics, offering guidance on where to start and how to scale up based on capacity and goals.

Participants learned practical strategies for collecting data from customers, vendors, and other stakeholders, as well as how to analyze results and turn insights into action. The session emphasized the value of using data to inform decision-making, support funding efforts, and strengthen market operations.

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Marketing Webinar Recap