Marketing Webinar Recap

Marketing Webinar Recap

The presentation “Marketing Your Market,” created by the Connecticut Farmers Market Association and presented by Elise Gilchrist, emphasized the importance of marketing for farmers markets to attract more customers, build loyalty, increase sales, and make a broader community impact. It guided market managers in understanding their target audiences—focusing on demographics, interests, and goals—and encouraged setting clear, outcome-oriented marketing goals to prioritize limited time and resources effectively.

The presentation outlined actionable tactics, including email marketing, social media use, print materials, and leveraging word-of-mouth promotion. It offered practical tools such as Canva and content calendars, and stresses the importance of simplicity and consistency. The final section encouraged markets to build a strategic marketing plan with clear goals, tracking systems, and flexibility to adjust over time—reminding participants that marketing doesn’t need to be overwhelming and that community engagement is key to success.